Canadian Tire: More Than a Store—A Pillar of Canada's Economy

 

When most Canadians think of Canadian Tire, they picture a familiar red triangle, a weekend hardware run, or maybe a nostalgic trip down the seasonal aisle. But behind the shelves of tools, tires, and toboggans lies a retail giant with a surprisingly deep economic footprint.

A Century of Economic Contribution
Celebrating over 100 years in business, Canadian Tire Corporation (CTC) has become a cornerstone of the Canadian economy. According to a recent Economic Impact Report, CTC and its Associate Dealers have generated an estimated $150 billion in economic impact over the past decade. That’s not just impressive—it’s transformative.

Jobs, Supply Chains, and Local Communities
Canadian Tire supports tens of thousands of jobs across the country, not only through its retail stores but also via its extensive supply chain. From logistics and warehousing to marketing and manufacturing, the company fuels a wide range of industries. It also partners with local suppliers, helping small and medium-sized businesses thrive.

Weathering Economic Storms
Like many retailers, Canadian Tire has faced economic headwinds—from global supply chain disruptions to tariff threats. In early 2025, CEO Greg Hicks noted that while consumer confidence had started to rebound, looming tariffs and high shelter costs could dampen that progress. Still, the company has shown resilience, adapting to shifting consumer behavior and economic pressures.

A Cultural and Economic Icon
Canadian Tire isn’t just a business—it’s a symbol of Canadian identity. Its charitable arm, Jumpstart, supports youth sports, while its retail presence anchors communities from coast to coast. In a landscape where many iconic brands have vanished, Canadian Tire remains a rare success story.

Mission, Vision, and Values of Canadian Tire Corp.. Mission Statement: “To equip Canadians for the jobs and joys of every day life. Equipping Canadians for everyday work and play.”

Canadian Tire Corp. Mission, Vision & Values | Comparably